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How to Present Marketing Skills to Employers

When looking for a job in marketing you will need to demonstrate you have the right skill set even if you don't have the desired experience. Try to link your marketing skills to things you have done even if they have been outside of the workplace such as drumming up interest in a voluntary project online for instance.

The key skills marketing firms are looking for are:

  • Interpersonal communication. Can you talk to people within all levels of an organisation and use multiple media to do so?
  • Good writing ability. Ask yourself whether you understand the difference between effect and affect or if you know how to punctuate properly.
  • Analytical knowledge. This means being able to interpret written, visual and verbal communications. It will also often involve the ability to number crunch.
  • Creativity and expression. Can you think of a new way of doing things? If so it will also be important to be able to put new concepts over in a way that can be readily understood.
  • Influencing and negotiation skills. Not everyone feels comfortable with the art of persuasion, but if you do offer examples of how you have negotiated in the past such as haggling successfully.
  • Team playing. Marketing may be a creative industry but that does not mean you can go it alone. Therefore you will need to demonstrate your ability to knuckle down with colleagues.
  • Computer skills. You don't need to be an IT professional to make it in marketing but a good working knowledge of word processors, spreadsheets and other commonly used apps is essential.
  • Commercial nous. Without business acumen you won't get far in marketing so this is an important skill to bring to the fore.
  • Ambition to succeed. Your drive will be a key ingredient to getting into marketing which is often a sales led environment. Don't make the error of thinking that ambition is not a skill.

Once you have established how your past work and life experience relate to these key skills, you should try to work them into your CV. Mention as many as possible in your personal statement and offer examples to back them up.

If you cannot fit them all in, use your work history to offer further illustrations of how you have brought your marketing skills to bear on the job.

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